Cybersecurity & compliance
Marketing for cybersecurity and compliance firms
Security buyers are technical, skeptical and usually working to a deadline: an audit, a contract requirement or an incident. We build framework and service pages that answer their questions precisely, and content your analysts will put their names to.
How security buyers search
Buyers search by framework, by service and by deadline. A company facing its first SOC 2 audit, a defense contractor that needs CMMC and a practice due for a HIPAA risk assessment each search differently, and each checks credentials before they call.
- soc 2 readiness assessment
- cmmc level 2 consultant
- managed detection and response for mid-size companies
- hipaa risk assessment services
What we build
- Framework pages for SOC 2, HIPAA, CMMC, ISO 27001 and PCI DSS
- Service pages for managed detection and response, penetration testing, vCISO and incident response
- Technical articles written with your analysts and reviewed before publishing
- Proof points your sales team can reuse in security questionnaires and proposals
- LinkedIn thought leadership for your founders and lead analysts
Rules we work within
Security marketing depends on accuracy. We use only the certifications and partner badges your firm holds, describe audit reports correctly (a SOC 2 Type II report, not "SOC 2 certified"), and send every technical claim to your team for review before it is published.
Case study · Ironmere Cyber Name changed for privacy reasons
94 to 5
Average Google position for cybersecurity and compliance searches, in nine months.
Read the case studyCase study · Cynexlink
90 to 6
"managed cybersecurity service" now averages position 1.07, and core security terms average positions between 1 and 3.
Read the case studyFAQ
Questions about cybersecurity marketing
How do you write accurately about security?
We interview your analysts, write from their notes and send every draft back for technical review. We don't publish claims your team hasn't checked, and we describe certifications and audit reports exactly as they were issued.
Which frameworks do you write about?
SOC 2, HIPAA, CMMC, ISO 27001, PCI DSS and the NIST Cybersecurity Framework are the most common. We build pages for the frameworks your firm supports, in the order your buyers search for them.
Free audit
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