Law firms
Law firm marketing and SEO
People looking for a lawyer compare firms online before they call, and referred clients check you out too. We build the practice-area pages, attorney bios and local search presence that win those comparisons, written to your state bar's advertising rules.
How clients search
People looking for a lawyer search by practice area and place, then read attorney bios, reviews and results before they call. Referred clients look you up too, so the website has to confirm what they were told.
- estate planning attorney delray beach
- employment lawyer free consultation
- how much does a divorce lawyer cost
What we build
- Practice-area pages for every type of case you want more of
- Location pages and a Google Business Profile for each office
- Attorney bio pages with credentials, bar admissions and published work
- Intake forms and call tracking that show which pages and channels bring consultations
- Articles that answer the questions prospective clients ask in consultations
Rules we work within
Lawyer advertising is regulated by each state bar, and most follow ABA Model Rules 7.1 to 7.3: no misleading statements, care with past results and testimonials, specialist titles only with certification, and the name of a responsible lawyer on marketing materials. Some states add disclaimer or filing requirements. We write to your state's rules, and a lawyer at your firm approves every page.
Case study · Halden & Kerr Name changed for privacy reasons
81 to 4
Average Google position for business law searches, in eight months.
Read the case studyCase study · Ellery Estate Law Name changed for privacy reasons
89 to 3
Average Google position for estate planning searches, in seven months.
Read the case studyFAQ
Questions about law firm marketing
Can you guarantee our firm ranks first?
No, and be wary of anyone who does. Nobody controls Google's results. We commit to the work, the timeline and monthly reporting from your own Search Console, so you can check progress yourself.
How do you handle bar advertising rules?
We write to ABA Model Rules 7.1 to 7.3 and your state bar's rules: no misleading statements, care with past results and testimonials, specialist titles only with certification, and a responsible lawyer named on marketing materials. A lawyer at your firm approves every page before it goes live. We don't provide legal advice.
How long does SEO take for a law firm?
Rankings and impressions usually start moving within 60 to 90 days, and competitive practice areas take longer. The two law firms in our case studies moved from positions in the 70s to 90s into Google's top 5.
Free audit
Send us your website. We'll show you what we would change, and why.
Enter your website address, like yourfirm.com.
Written audit within two business days. No obligation.