Case study · Ironmere Cyber Name changed for privacy reasons
From page ten to the top 5 for cybersecurity searches in nine months
Ironmere Cyber provides managed security and compliance support. Its website described its work in general terms, and few other sites mentioned the firm. We built pages around the compliance frameworks buyers search for, published articles written with its engineers and placed its experts in security publications. Its average Google position across priority searches went from 94 to 5 in nine months.
Some names are changed to protect client privacy.
94 to 5
Average Google position across priority searches
Page 10 to 1
Where buyers now find the firm
+89
Positions gained
9
Months from start to the top 5
The challenge
Buyers of security services search by the problem and the standard they need to meet: a framework such as HIPAA or SOC 2, an audit date, an incident. Ironmere's website described its services in general terms and named few of those.
It also had little authority. Few industry sites mentioned the firm, and none of its engineers appeared as authors. Across its priority searches, its average position was 94, on page ten.
Security buyers also check who stands behind the advice. With no named experts and few outside mentions, neither Google nor AI tools had a reason to treat Ironmere as an authority on the standards it works with every day.
What we did
Compliance and service pages
A page for each framework and service buyers search for, explaining what Ironmere does, what the client has to do and how long it takes.
Author pages
A page for each engineer with certifications, experience and published work, linked from every article they wrote.
Expert articles
Monthly interviews with Ironmere's engineers turned into articles on audits, incidents and the questions buyers ask before they call, each with a named author.
Digital PR
Commentary and guest articles placed in security and industry publications, and listings on the directories buyers and AI tools check.
Technical fixes
Crawling and indexing errors fixed, pages made faster, and every service linked from the pages with the most authority.
AI answer checks
A monthly check of the questions buyers ask ChatGPT, Perplexity and Google's AI Overviews, recording which sources the answers cite and where Ironmere is missing.
Before and after
| Area | Before | After |
|---|---|---|
| Service pages | General descriptions of security services | A page for each framework and service buyers search for |
| Authors | No named authors | Articles under its engineers' names, each with an author page |
| Mentions on other sites | A few directory listings | Commentary and guest articles in security publications |
| Technical health | Crawl errors and slow pages | Errors fixed and pages that load quickly on phones |
| Average Google position | 94, on page ten | 5, on page one |
Results
Average Google position
Position 1 is the top result. Average across priority searches. Source: Google Search Console.
Position moved from 94 to 5.
94Start, page 10
5After nine months, page 1
Average position by month
Position 1 is the top result. Average across priority searches. Source: Google Search Console.
Monthly figures
| Month | Average position |
|---|---|
| Start | 94 |
| Month 1 | 93 |
| Month 2 | 88 |
| Month 3 | 76 |
| Month 4 | 61 |
| Month 5 | 44 |
| Month 6 | 27 |
| Month 7 | 15 |
| Month 8 | 9 |
| Month 9 | 5 |
Priority searches, month nine
| Search | Impressions | Avg. position | Page |
|---|---|---|---|
| cmmc compliance help | 330 | 3.1 | Page 1 |
| soc 2 compliance services | 720 | 4.2 | Page 1 |
| vciso services | 260 | 4.7 | Page 1 |
| incident response services | 890 | 5.6 | Page 1 |
| hipaa compliance consultant | 540 | 5.8 | Page 1 |
| managed security services provider | 1,610 | 6.4 | Page 1 |
Ironmere moved from page ten to the top 5 for its priority searches in nine months. The first two months were slow while Google indexed the compliance and author pages, and the climb was steady from month three as the articles and publication mentions added up. Framework searches such as SOC 2 and CMMC now average positions between 3 and 5.
Deliverables
- Compliance and service pages for each framework
- Author pages for the firm's engineers
- Monthly articles written from expert interviews
- Commentary and guest articles in security publications
- Directory listings
- Technical audit and fixes
- Monthly AI answer checks against a fixed set of buyer questions
- Monthly reporting from Search Console
Sources. Average Google position and search impressions across the client's priority searches, from the client's Google Search Console. The client's name and identifying details are changed at its request.
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