Healthcare & health insurance
Healthcare marketing for practices and health insurance agencies
Patients choose a provider on their phone, often in a single visit to Google. We build the provider, service and location pages, reviews and booking that turn that search into an appointment, with tracking set up so patient information stays out of ad platforms.
How patients search
Patients search by condition, treatment and location, mostly on their phones, and compare providers on Google Maps, reviews and the practice website. Many call or book in the same visit, so the path from search result to appointment has to be short.
- dermatologist accepting new patients
- physical therapy open saturday
- medicare supplement plans florida
What we build
- Provider, service and location pages written for patients
- Google Business Profile management and review requests for every location
- Online booking and inquiry forms that route to the right location
- Analytics and ad tracking configured so protected health information is not sent to advertising platforms
- Educational content reviewed by your clinicians
Rules we work within
Tracking on patient portals and booking forms needs care under HIPAA, and vendors that handle patient data need a business associate agreement. Patient testimonials require the patient's written authorization. Agencies selling Medicare plans also follow CMS marketing rules. We build these into the site and the content process, and your compliance lead signs off.
FAQ
Questions about healthcare marketing
How do you keep marketing HIPAA-safe?
We keep tracking pixels off patient portals and booking forms, configure analytics so health information is not sent to advertising platforms, and use vendors that sign business associate agreements wherever patient data is involved. Patient testimonials are used only with written authorization, and your compliance lead approves content before it goes live. We don't provide legal advice.
Do you work with health insurance agencies?
Yes. Planman Health Insurance moved from a shared financial services website to its own domain and went from 80th to 33rd on Google in three months. Agencies that sell Medicare plans also follow CMS marketing rules, which we build into page templates and the review process.
Free audit
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