Pricing
Marketing and operations pricing
Ads stop when the budget does. Rankings keep bringing in clients, month after month. Start from a package, switch services on or off and pick the level that fits; the totals update as you go. Send it to us and we confirm the scope on a call.
1. Start from a packagePick the closest fit. You can change everything below it.
2. Monthly programsSEO, social media and paid media count as growth programs.
Search Authority & AI Visibility
Technical, local and on-page SEO, articles written with your experts, digital PR, and tracking in Google and AI answers, with a monthly report.
$4,000a month
Up to 5 locations, up to 60 priority searches tracked in Google and AI answers, 4 articles a month.
Social Media Management
Strategy, branded templates, a posting calendar, community management and monthly reporting.
$3,000a month
Your company page and one leader's profile, plus one more channel. 12 posts a month, written from a monthly interview.
Paid Media Management
Google, LinkedIn and Meta ads managed to a cost-per-inquiry target, with weekly optimization. The fee shown, or 15% of ad spend if that is higher.
$2,000a month
Local Search & Reviews
Google Business Profile management, review requests and responses, and listings upkeep for each location.
$750a month
Google Business Profile, review requests and replies, and listings for one location.
Website Care & Optimization
Managed hosting, security monitoring, updates, backups and a conversion test every quarter.
Available with a website project or at least one growth program.
$500a month
3. Add an operating partnerSenior operating leadership for the business behind the marketing. Included in Authority at the Advisor level, and counts as a growth program for the integrated rate.
Led by Margret DeBruyn, Chief Operating Partner: 25+ years leading businesses, including a $60M company as CEO.
Meet MargretFor comparison, median pay for US chief executives, a group that includes COOs, was $213,990 in May 2025, before benefits (US Bureau of Labor Statistics). See everything each level includes
4. One-time projectsFixed scope and fixed price, agreed in writing before work starts.
Brand Strategy & Identity
Positioning, messaging, logo suite, visual identity, brand guidelines and templates.
$8,000one-time
New positioning, messaging and identity system, with guidelines and templates. 6 to 10 weeks.
Website Design & Development
Custom WordPress website with service and location pages, technical SEO, accessible design, forms and CRM integration.
$9,000one-time
Suits most firms with one or two locations. 8 to 12 weeks.
Analytics & Conversion Tracking
GA4 and Tag Manager setup, form and call tracking, ad platform conversions, CRM source tracking and a live dashboard. Healthcare setups keep patient information out of ad platforms; HIPAA-ready tracking software is billed by its vendor.
$2,500one-time
Campaign Creative
Campaign concept, key visual, ad creative in every required size and a landing page.
$5,500per campaign
Your package
Growth packageMonthly programs
- SEO (Regional)$4,000
- Social media (LinkedIn-led)$3,000
- Website care$500
One-time projects
- Analytics and tracking$2,500
Estimated first 12 months$92,500
Add one more growth program and every monthly fee drops by 10%.
Six-month minimum on monthly programs, then month to month with 30 days' notice. Ad spend is billed by the platforms. Final scope is confirmed in writing before work starts.
Pricing questions
What the numbers cover
What is included in every engagement?
An onboarding audit in the first two weeks, a named strategist, a monthly report and a 30-minute review call each month. Every account is set up in your name. An operating partner starts with an operating review of the business instead of a marketing audit.
How does the integrated rate work?
Run three or more growth programs (SEO, social media, paid media or the Strategic Operating Partner) and every monthly fee in your engagement drops by 10%, including local search and website care. The saving is never more than the fee of your smallest growth program, so adding a program never lowers your total.
Can we add an operating partner to a package?
Yes. Authority includes it at the Advisor level, and you can move it up to Fractional or Embedded in step 3 of the builder. Foundation and Growth take it as an add-on. It counts toward the integrated rate, so Growth with an Advisor comes to $9,900 a month.
Why is there a six-month minimum?
Search work usually takes 60 to 90 days to show movement and longer to settle, and changes to how a business runs take a similar time to show in the numbers. Six months gives the work enough time to be judged on results. After that, monthly programs run month to month with 30 days' notice.
Can we start with a project and add monthly programs later?
Yes. A common path is a brand or website project first, then SEO or social media once the new site is live. Website care can start as soon as the site launches.
What is not included?
Ad spend, software you choose to license (such as a CRM or call-tracking numbers), photography and video shoots, and printing. We quote those separately if you need them.
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