Pegasus Marketing and Operations

Campaign design and paid media for launches and lead generation

Campaigns & Paid Media

Campaign strategy, creative and landing pages for launches and lead generation, with ads managed on Google, LinkedIn and Meta.

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Some goals need more reach than organic channels can give: a launch, a new location, a book, a recruiting push or a new service line. We plan the campaign, design the creative and landing pages, and run ads on Google, LinkedIn and Meta against a cost-per-inquiry target you agree to before anything goes live.

How the work runs

  1. Plan. Audience, offer, channels, budget and the cost-per-inquiry target, agreed in writing.
  2. Creative. A key visual and ad creative in every size the channels need, plus a landing page.
  3. Tracking. Conversion and call tracking tested before the first dollar is spent.
  4. Optimization. Weekly changes to bids, audiences and creative, and a monthly report against the target.

Ads in regulated industries

Ads for healthcare, financial services, legal services and housing each carry platform rules, and some need certification or a special ad category before they can run. We plan for those rules before creative starts, so the campaign is built to be approved.

Timeline
Creative in 3 to 4 weeks. Ads live in week 4 or 5.
Starts at
  • Campaign creative$5,500 per campaign
  • Paid media$2,000 a month
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Case studies
Request an audit

Campaigns & Paid Media

What's included

  • Campaign strategy: audience, offer, channels and budget
  • Key visual and ad creative in every required size
  • Landing page design and build
  • Google Ads, LinkedIn Ads and Meta Ads setup and management
  • Conversion and call tracking
  • Weekly optimization and monthly reporting

Case studies

3 to 1

Podcast, book and speaking business under one brand

Ask The Planman

Financial wellness media · Delray Beach, Florida

A visual identity drawn from the book cover, a six-page website with an interactive 3D book, and a media campaign.

  • Brand identity
  • Website
  • Media campaign
Read the case study

FAQ

Questions about Campaigns & Paid Media

Is ad spend included in the price?

No. Ad spend is billed to you directly by Google, LinkedIn and Meta, so you keep full control of the accounts. Media management is $2,000 a month, or 15% of ad spend if that is higher.

How do you measure campaigns?

Against a cost-per-inquiry target agreed before launch. Conversion and call tracking are tested before the first dollar is spent, and each monthly report shows spend, inquiries, cost per inquiry and what we changed.

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Free audit

Send us your website. We'll show you what we would change, and why.

Written audit within two business days. No obligation.