Pegasus Marketing and Operations

Custom websites that rank and convert

Website Design & Development

Custom WordPress websites with service and location pages, fast load times and inquiry forms connected to your inbox and CRM.

Request an audit See pricing

Your website does two jobs: it ranks for the searches that bring in new business, and it confirms what a referral has heard about you. We plan the structure around your services and locations, design for phones first, and build on WordPress so your team can edit pages without calling us.

Redesigns without losing rankings

Before the old site comes down, we record every URL with traffic or links, its rankings, the forms and the tracking. Pages worth keeping move with 301 redirects, and the launch checklist covers redirects, sitemaps, Search Console and form tests, so the traffic you have earned comes with you.

How the work runs

  1. Audit and architecture. What to keep, merge, redirect or write, and a sitemap built around your services and locations.
  2. Design. Page designs for mobile and desktop, reviewed with your team before development starts.
  3. Build. A custom WordPress theme with editable content blocks, structured data and inquiry forms.
  4. Launch. Accessibility review, speed tests, security hardening, link tests and redirects, then monitoring in the weeks after launch.
Timeline
8 to 14 weeks, depending on page count
Starts at
  • Up to 20 pages$19,500
  • Up to 45 pages$32,000
  • Website care$500 a month
Build a package
Request an audit

Website Design & Development

What's included

  • Content audit and site architecture: what to keep, merge, redirect or write
  • UX and visual design for mobile and desktop
  • Custom WordPress theme with editable content blocks
  • Service, practice-area, provider and location page templates
  • Technical SEO: schema markup, XML sitemap, 301 redirects, Core Web Vitals
  • Inquiry forms with spam protection, email alerts and CRM integration
  • Accessibility review against WCAG 2.2 AA
  • Security hardening, link testing and a launch checklist

Case studies

80th to 33rd

Google position in three months

Planman Health Insurance

Health insurance · Delray Beach, Florida

Moved off a shared financial services website onto its own domain, website and social channels. Traffic rose from 437 to 2,764 within two months.

  • Brand separation
  • Website
  • SEO
  • Social media
Read the case study

3 to 1

Podcast, book and speaking business under one brand

Ask The Planman

Financial wellness media · Delray Beach, Florida

A visual identity drawn from the book cover, a six-page website with an interactive 3D book, and a media campaign.

  • Brand identity
  • Website
  • Media campaign
Read the case study

76 to 2

Average Google position in six months

Tarnbrook IT Name changed for privacy reasons

Managed and co-managed IT · Six months

Technical fixes, merged and redirected pages and rewritten service pages took an MSP from position 76 to 2 in six months.

  • Technical SEO
  • Local SEO
  • Content
Read the case study

FAQ

Questions about Website Design & Development

Do you build on WordPress?

Yes. We build custom WordPress themes rather than page-builder templates, so pages load fast and your team can edit content blocks without breaking the design. You own the theme, the hosting account and the domain.

Will we lose rankings when the new site launches?

Not if the move is planned. We record every URL with traffic or links before the old site comes down, map each one to its new page with a 301 redirect, and watch Search Console closely in the weeks after launch. Planman Health Insurance moved to a new domain and went from 80th to 33rd on Google within three months.

More services

Free audit

Send us your website. We'll show you what we would change, and why.

Written audit within two business days. No obligation.